When a pipe bursts or the power goes off, nobody reads a long website. They search, open two or three sites, and call the one that looks trustworthy and easy to reach.
1. A big tap to call button
Your phone number should be at the top of every page as a button that dials with one tap. Add WhatsApp too, so people can send a photo of the problem.
2. Services and areas covered
List what you do and where you work. Naming your towns and areas helps people searching locally and helps Google match you to them.
3. Real photos of your work
Before and after photos of real jobs build more trust than any slogan. Add your van, your team and finished work.
4. Trust
Show genuine reviews, any registrations or memberships you really hold, insurance if you have it, and how long you have been working.
5. Speed and simplicity
A simple, fast site beats a fancy slow one. Customers are often on mobile data, standing in a flooded kitchen.
Quick checklist
- Tap to call and WhatsApp at the top
- Services listed clearly
- Towns and areas you cover
- Before and after photos
- Genuine reviews
- Real registrations and insurance
- Fast on mobile
- Linked to your Google Business Profile
What does a trades website cost?
Our packages start at £299 for a one page Starter site, £699 for a full Business website and £1,199 for Growth, which adds Google Business Profile, local SEO, AI visibility and a monthly report. Domain and hosting are free for the first year, and we design your new homepage free before you pay anything.