People no longer only search Google. Many now ask ChatGPT, Gemini or Google's AI answers questions like "best dentist near me" or "who fixes iPhones in my area". If AI tools cannot find clear information about your business, they cannot recommend you.
Nobody can promise an AI tool will mention you, but there are clear steps that make it much more likely.
1. Say clearly what you do and where
Your homepage should say in plain words what your business does, who it is for and which areas you serve. Vague slogans do not help AI tools understand you.
2. Keep your details identical everywhere
Use exactly the same business name, address, phone number and opening hours on your website, Google Business Profile and directories. Mixed details create doubt for both customers and machines.
3. Answer real questions
Add a short FAQ with the questions customers really ask: prices, areas covered, opening hours, how to book. AI tools often reuse clear question and answer content.
4. Use structured data
Structured data is hidden code that tells search engines and AI tools your business type, address, hours and services in a format they read easily. Every website we build includes it.
5. Complete your Google Business Profile and collect reviews
Your Google profile and genuine reviews are among the clearest public signals about a local business. Keep them complete and active.
6. Be mentioned elsewhere
Listings in good directories, local news, partner websites and social profiles all help AI tools confirm your business is real and relevant.
7. Make your site fast and readable
Text should be real text, not text inside images. Pages should load fast and work without heavy scripts, so any crawler can read them.
Quick checklist
- Clear homepage: what, who, where
- Same name, address, phone and hours everywhere
- FAQ with real customer questions
- Structured data on your website
- Complete Google Business Profile
- Genuine reviews
- Listings and mentions on other trusted sites
- Fast site with real text
How we can help
Our Growth package (from £1,199) includes a new website plus Google Business Profile setup, local SEO, AI visibility work for tools like ChatGPT and Gemini, and a monthly report. We design your new homepage free first.